IDFA • Instagram photos and videos

What is IDFA - Definition & Updates idfa The IDFA is used by advertisers to tie advertising campaigns back to a specific device This is very similar to how they track users with idfa How Does IDFA Impact Sensor Tower? It doesn't at all While Sensor Tower inadvertently does encounter IDFA, it isn't relevant to Sensor Tower's datasets and is

idfa IDFA stands for Identifier for Advertisers It is a unique, resettable ID assigned by Apple to each iOS device, used to track user activity